Top 5 tips for Leveraging Online Marketing in Small and Medium Business. Online marketing and social media can seem like a minefield for business owners, but it doesn’t have to be overly complicated.
As we grow and develop we realise that to be different is not only a good thing but it’s necessary. It can’t be any truer than in the world of business. Finding ways to be different enough to be remembered is what advertisers call “cut through” and it’s that point of difference that a business uses to get it’s message
Ask any Marketing Professional, Advertising Consultant, Digital Guru how much a business needs to spend on marketing, and the response usually goes something like this… “it depends on your budget, who your target market is, what the marketing is for, what you want to achieve, what mediums you want to use …..”. What they really mean to say is –
When it comes to testing and measuring marketing, it isn’t hard to be caught up with the dazzling statistics of how many people responded to a promotional campaign. Information can be found on the number of marketing levels such as comments, eyeballs, visitors in-store, household circulation, usage. That is all very well and good, however Business Leaders, especially those of
What is strategic thinking? It’s an activity that starts well before the first sale and continues well after the first sale. How does that translate into practical terms? There are two stages in strategy making. The first is planning and research, and the second is measuring and testing. Stage 1 “Establishing favourable arrays and configurations (strategic posture) will provide you
Businesses know they have the opportunity to represent many things to a customer. Convenient (7 Eleven). Innovation (Apple). Friendly (Virgin Mobile). As part of the process of buying and selling businesses are constantly educating consumers. Savvy businesses are aware that when a consumer thinks about a business, they engage in a relationship where ask themselves “what can this business do
Without releasing it, people have a need (in varying degrees) to join, belong, discuss and engage. We are constantly on the lookout for people, places, items, experiences that reflect who we are and how we think we can present to the world. Abraham Maslow best described human needs in his 5 hierarchy of needs1. The first being the basic need
Before we address where a star product is in a business, it’s important to perhaps revisit the business fundamental of knowing the difference between an asset and a liability1. Put simply, a liability is an item we pay for, in order to acquire or maintain it. An asset on the other hand, is an item we also acquire and pay
Small businesses with a solid pricing strategy can still be perplexed with the concept of discounting. The advantages are obvious – the business attracts a high volume of customers in a short period of time and builds a customer base responsive to price1. The disadvantages however, are many, starting with the larger businesses and mass retailers able to sustain their
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